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Carol “Orange” Schroeder

By Scott Haden

Orange and her husband Dean have been co-owners of Orange Tree Imports since 1975. In addition to running the store, Orange does translating from Danish to English and freelance writing in the fields of medical terminology, Danish cuisine, and retailing. Orange founded the Monroe Street Merchants Association and the Monroe Street Library League, and continues to serve as chair of both organizations. Orange has served two terms on the Madison CitiArts Commission, served on the board of Bach Dancing & Dynamite, and has been involved with American Players Theatre for many years. She has also served on the boards of the Madison Youth Choirs, Madison Children’s Museum, Friends of WHA-TV, and Susan G Komen for the Cure, as well as volunteering for United Way of Dane County as a member of its board and marketing committee. As a footnote, Orange’s son Erik grew up in a theater-loving household in Madison (obviously!), and he is now the managing director of The Acting Company in New York.