
First Timer’s Guide
We know you might have some questions about getting here, where to park, and even what to wear. We’ve got you covered! Check out a quick video introduction of Forward Theater and our space. The more detailed FAQ below will help you know what to expect, so you can relax and enjoy the show.
Guests also receive a “Know Before You Go” email from us a few days before the show, with more helpful tips and details.

Overture Center
Forward Theater Company performs in Overture Center, located between two beautiful lakes in the middle of Madison’s city center. There is a plethora of great downtown shopping and dining options located within walking distance of Overture. We hope you enjoy your night out!
Take a Tour
Check out this quick video introduction and tour of the Playhouse, our artistic home at Overture Center. The more detailed FAQ below will help you know what to expect, so you can relax and enjoy the show.
Frequently Asked Questions
Please try to arrive at Overture up to 45 minutes prior to curtain. Parking time can significantly delay your arrival into the Playhouse, and productions start promptly at their scheduled time.
Don’t worry, you won’t miss the show! If staff is not in the lobby to greet you, an usher will assist you when you enter the Playhouse. They may direct you to alternate seating to make your entrance less disruptive. This is for your safety and the safety of the artists.
Forward Theater does not have a dress code! Patrons at our productions wear a wide variety of clothing, from casual to fancy. We want you to enjoy your experience – please feel welcome to wear whatever feels best for you.
Beverages purchased at the lobby bar are allowed in the Playhouse. However, food of any kind (even from the lobby bar) is not permitted inside the theater.
For the sake of EVERYONE’S enjoyment, please take a moment to silence or turn off your phone once you enter the Playhouse. Text notifications and ringtones are extremely distracting for patrons, but especially for the artists on stage.
No. Photos, videos, or audio recordings of any kind are strictly prohibited during the performance.
We want everyone to enjoy our performances, and reacting to what you see on stage is highly encouraged. Laugh, clap, hoot or holler – whatever way feels good to you.
However, we do ask that you respect the actors on stage and resist the urge to talk, text, or use electronic devices during the show.
The Overture Center box office is a great resource for questions related to your playgoing experience. You can reach them by phone at 608-258-4141.
You can also reach out to our Audience & Donor Relations Manager at bcollins@forwardtheater.com.
The Overture box office is located on the main level, just upstairs from the Playhouse. They are happy to reprint tickets, sell extra seats, make exchanges or answer questions.