Corporate Sponsorship


Who We Are


Madison’s professional resident theater company at Overture Center

What We Do


We produce the best of contemporary theater with talented Wisconsin theater artists and deeply connect with our audiences and the community. Our seasons consist of four mainstage productions and a festival celebrating new work.

By The Numbers


Anticipated 2021-2022 attendance: 16,000+ (A combination of in-person and digital views). More than one-third of the audience typically stays for our lively talkbacks with the artists following each performance.

Our audiences are engaged, intellectually curious, involved in the community, and becoming younger and more diverse.



Sponsorship Options


Associate your company with Forward Theater’s exciting, modern, community-minded, and innovative brand. Click HERE for full details and benefits.

Season Sponsorship ($15,000+)
Our sponsors are local companies and organizations that take great pride in serving southern Wisconsin. They share a common goal with Forward Theater Company -- to contribute to our community and improve the quality of life for everyone who lives here. As a Forward Theater Company sponsor, your company will be linked with one of Madison’s most vibrant cultural resources and you’ll receive valuable marketing benefits.

Production Sponsorship ($5,000)
Associate your company specifically with Forward Theater’s season offerings by making a meaningful contribution to one of our productions.

Performance Sponsor ($10,000 or $5,000 each for two companies partnering together)
This option gives you the opportunity to treat your partners, clients, or employees to an exceptional experience at the theater. You’ll receive marketing and other benefits, and we’ll add a private performance of one of our mainstage productions just for you.

Corporate Partnership ($5,000)
Like having a box seat at Camp Randall, Corporate Subscriptions give you blocks of seats for each production that can be shared with your clients or staff. You’re gifting them a valuable, unique experience, and supporting our organization at the same time.

New Works ($5,000)
During the 2021-2022 season, Quan Barry will be Forward Theater’s first Writer-in-Residence. Her play The Mytilenian Debate will have its World Premiere production with us in February 2022. Sponsors will have the chance to be affiliated with the creation of this new work by local artists.

Community ($1,000)
Forward Theater has a long history of involvement in the greater Madison community. Our many partnerships include programs with the Goodman Community Center and Dane County Libraries, and our Adopt-a-School relationship with La Follette High School to support students through hands-on mentorship. Connect your company to our work beyond the stage.

Special Events
Our signature fundraising gala, hosted in homes across the Madison area, offers a range of opportunities for companies to support our mission and play a role in these innovative and celebratory events.



Leading the Way


Forward Theater brings entertaining, thoughtful new plays to Madison. Since our founding, we’ve produced two world premieres, six regional premieres, and 18 Wisconsin premieres (many straight from their popular Broadway runs, including Fun Home and The Flick).

Post-show talkbacks are a signature of Forward Theater, and are held after every performance. This highly-popular tradition sets us apart from other theaters, and is a highlight of the Forward experience.


We continue to create. Throughout the pandemic, we remotely produced our season by embracing new technology and innovating our brand of storytelling. During the rehearsals for The Niceties (see above photo), although the audience only sees two actors during the final performance, twelve other artists were actively involved in creating this show, every step of the way. The result was an immersive drama presented in a virtual environment, despite the actors being 1,900 miles apart.

Creating Jobs for Wisconsin


Using local, professional theater artists – lots of them! And paying them all at least $15/hr. We’re dedicated to working with talented theater artists who live in Wisconsin, many of whom are becoming familiar faces to our Forward patrons.

In 2020-2021, despite the pandemic and our inability to perform live in the Playhouse, we forged ahead and created innovative online versions of each of our shows. In doing so, we stayed connected with our audiences and the community, and were able to honor all of our 142 artist contracts for the season.

Strengthening our EDI and Anti-Racism efforts


Since FTC’s founding, we have been deeply invested in being an equitable, diverse, and inclusive company. We are expanding that work to become actively Anti-Racist – inspired by a national moment of reckoning in our industry and the efforts of Black, Indigenous and other People of Color in the professional theater world who have shared their vision for a better future.

During the summer and fall of 2020, inspired by the calls for change from our colleagues across the country, we embarked on a rigorous process of internal assessment and planning. Our Board, Advisory Company, and Staff met in small working groups to prioritize action items and help Forward Theater allocate resources effectively. The resulting plan is a living document that outlines steps we’ve taken immediately, those we’ve committed to for 2021, and longer-term goals. Click HERE to read more.

Moving the Community Forward


Beyond the stage, each season we partner with other non-profit organizations to expand our productions' impact to the broader community. This season, our partners include The Cap Times Idea Fest (The Lifespan of a Fact), UW-Madison’s Office of Diversity, Equity, and Inclusion and The Odyssey Project (The Niceties), Arts+Lit Lab and Badgerland Girl Scouts (46 Plays for America's First Ladies). In concert with our primary role of presenting top-quality, relevant, and engaging productions, these efforts support a robust network of increasingly diverse artists, art, and audiences. This raises the quality of life in the greater Madison area, builds a more exciting organization for our patrons, and results in a stronger and healthier community for all.