Organizational Structure
Forward Theater Company has a unique three-branch organizational structure, created to reflect our core belief in the importance of communication and maintaining a balance between the artistic choices and financial health of our company.

The first branch is our administrative staff which is responsible for the daily operations of the theater. The second branch is our board of directors which is responsible for financial oversight of FTC and long-term fiscal planning. The third branch is our advisory company, made up of local professional theater artists, which is responsible for guiding FTC’s long-term artistic plans.

Our bylaws have mandated paths of communication between these three branches and a system of checks and balances to keep FTC strong, focused on our artistic role in the community and fiscally responsible.


Artistic Director
Jennifer Uphoff Gray most recently directed Good People, 44 Plays for 44 Presidents, A Thousand Words, The Farnsworth Invention, Moonlight & Magnolias, In the Next Room..., Why Torture is Wrong, and the People Who Love Them, and All About Eve. Regionally, she has directed for Madison Rep and Milwaukee Shakespeare. Also: National Tour of Copenhagen, and Associate Director of Copenhagen, Cabaret, The Blue Room (starring Nicole Kidman) and The Life on Broadway. Jen holds a degree in Dramatic Literature and Stage History from Harvard College, and with her husband Peter is raising her family on Madison’s west side.
You can email Jennifer at

Production Manager
Monica Butler oversees the management of Forward Theater's productions, and also works as a designer for Forward as well as other Madison theaters. Monica’s previous costume designs for Forward Theater include 44 Plays for 44 Presidents, Sons of the Prophet and The Other Place Elsewhere in Madison, she has designed for Children’s Theatre of Madison (A Wonderful Life, A Christmas Carol, Bunnicula, Lord of the Flies, Too Many Frogs, Aladdin), Four Seasons Theatre (South Pacific) and she has created costumes for Madison Opera and Madison Ballet. Prior to settling here, she was a Costume Production Supervisor for the Los Angeles Opera, working on over twenty productions including three world premieres.
You can email Monica at

Director of Development
Julia Nicholas manages individual giving, grants, and fundraisers. Julia has a Master’s degree in arts administration from the Bolz Center, as well as an MBA from the University of Wisconsin, Madison. She previously led marketing and public relations efforts for the Elgin Symphony Orchestra and marketing research for Lands’ End. In addition, she has worked in marketing and public relations for the Norfolk Chamber Music Festival at Yale’s Summer School of Music and at the Spoleto Festival in Charleston, South Carolina.
You can email Julia at

Communications Director
Scott Haden manages the marketing and advertising life of Forward Theater. He returns to Madison after serving as Managing Director of the Rocky Mountain Repertory Theatre for the last three years. Scott has also enjoyed acting for various regional theatres across the country, including the Utah Shakespeare Festival, Chicago Shakespeare Theatre, Writers’ Theatre (Jeff Nomination), Madison Repertory Theatre, Milwaukee Chamber Theatre, Theatre at the Center and the American Players Theatre. He is a proud member of Actors’ Equity, and a founding member of the Wisconsin Story Project, the Dolphinback Theatre, and the Lovewell Theatre Project, an ensemble of artists that conceive and compose original musicals during intensive three-week collaborations. Scott holds a BFA in Acting from the Webster University Conservatory of Theatre Arts in St. Louis.
You can email Scott at

Company Manager
Celia A. Klehr started her professional life as a non-Equity actor in 1976. Because she believes that theater is most relevant when it is for, by, and of a community, Celia has made Madison her home, both professionally and personally. She was a founding member of Forward Theater Company and the Madison Repertory Theatre Acting Company. During her 14 years with the Rep she appeared in more than 20 productions, served as company manager for three years, and earned her Equity status. She has played leading roles in three feature-length films and several documentaries, and has served on the Madison Arts Commission, Madison Sesquicentennial Committee, and the State Street Committee. Celia is dedicated to creating work for theater professionals in Madison and strongly believes that theater is a vital part of Madison’s culture. Most recently, Celia was seen onstage in FTC productions of All About Eve, Moonlight & Magnolias, and Good People.
You can email Celia at

Artistic Associate
Karen Moeller has been contributing to the artistic life of Forward Theater from its very first season. Karen appeared in Forward Theater's All About Eve; In the Next Room, or the vibrator play; The Farnsworth Invention; and most recently in Sons of the Prophet. She appeared as Charlotte in the Children's Theatre of Madison's Charlotte's Web, Desiree in Four Seasons Theatre's A Little Night Music, and also appeared in Who's Afraid of Virginia Woolf at Alley Stage. She has also worked with Strollers Theatre, Mercury Players, Madison Repertory Theatre, and Riverside Theatre in Iowa City. She can be seen and/or heard in various commericals throughout Wisconsin, internet series, and the podcast The Realm of Possibility. Karen studied theater at the University of Iowa and the Royal Academy of Dramatic Art in London. A native of Door County, she is proud to call Wisconsin (and especially Madison!) her home. Karen is constantly amazed at how rich our community is with actors, designers, writers, and directors, all of whom possess such a deep commitment to the art and craft of theater.
You can email Karen at

Business Manager
Alex Moskoff handles bookkeeping, maintains FTC's database, and manages the office. He has a Bachelor's degree in legal studies (and studied film and television) at the University of Wisconsin, Madison. Most recently, Alex was a production accountant at Warner Bros. Television in Los Angeles, where he also worked in the finance and post-production departments. A native Madisonian, Alex recently moved back to the area with his wife, a professional chef/baker.
You can email Alex at